One Device, 9 Business Metrics
All the data you will ever need to understand customer behaviour.
Visitor Count
The 3D Pro2 people counter can detect and measure the number of people visiting your store. Utilizing 3D stereo vision video counting and advanced tracking algorithms, it can perform bidirectional counting, which counts in and out simultaneously, achieving a counting accuracy of 95% and above.
Outside Traffic
FootfallCam can measure the number of people passing by your store by detecting smart devices via BLE and WiFi Counting. Gain insights into valuable metrics such as the number of potential sales opportunities missed during non-operating hours and the conversion rate of passer-by to in-store visitors.
Visit Duration
The visit duration, or visitor dwell time, is measured based on the signals emitted from smart devices. This enables retailers to approximate when visitors entered and exited the store, providing insights into the average length of customer stays. Analysing dwell time and sales transactions allows management to identify areas for enhancing store operations.
Turn-in Rate
By combining outside traffic data with visitor counts, retailers can determine the percentage of passersby who ultimately visit the store, known as the turn-in rate or storefront conversion rate. This metric is also a crucial element of the customer journeys.
Returning Customer
Returning Customers denotes individuals who revisit within a specified timeframe. For instance, it provides insight into the breakdown of customers who have made multiple visits within the past three months. This data serves as a potential indicator of customer loyalty, revealing patterns in visit frequency and shopping behaviours among returning clientele.
Who Uses Customer Counting Data?
Corporate Director
View the overall performance of retail stores, offer a holistic perspective on footfall trends, and review performance against company goals.
Regional Managers
Compare store performance against regional goals. Reward top performers and schedule visits to stores needing attention.
Marketing Leaders
Compare event ROI, identify patterns, and optimise marketing strategies by assessing the footfall pattern of individual events.
Data Scientists
Offers analytical tools like pivot tables, empowering data scientists in their investigative analysis of footfall data.
Store Managers
Monitor real-time sales and footfall performance on the go. Allocate staff according to store traffic forecasting to ensure adequate coverage.
Store Employees
Real-time sales dashboards provide actionable recommendations, motivating staff to achieve sales targets.
Choose TheCountLab for a comprehensive turnkey solution.
No hidden fees.
Equipment and software installation
Insightful comparative counting metrics
Easy integration with your internal systems
Customer support and training
Device monitoring & maintenance